The new wave of sports brand innovations

Your end-to-end partner for sourcing, designing, launching and scaling bold, disruptive brands that are rooted in sport.

partners

CAPABILITIES

brand creation & development

Launch your next standout brand or product with strategic design and market positioning.

↳ Concept development

↳ Brand strategy

↳ Product design

↳ Package design

↳ Identity creation

↳ ai visuals

End-to-End Product Sourcing & Design

Bring your product vision to market with The Hero Co. team, who's experienced with seamless sourcing, prototyping, and supply chain management.

↳ Sourcing

↳ Prototyping & Design

↳ Supplier management

↳ Packaging

↳ Pricing & Analysis

↳ Go-to-Market Planning

web, e-comm & ai

The full digital experience includes websites, e-commerce, headless builds, AI buzzwords.

↳ Ai development

↳ shopify & e-commerce

↳ custom digital experiences

↳ next-level interactions

↳ headless e-comm

why hero?

01 /

We don’t just consult - we execute, launch, test and drive results

02 /

Every capability under one roof: design, sourcing, testing, D2C management, wholesale, and more

03 /

Battle-tested approach with Hero Labs brands

04 /

Real athlete and Subject Matter Expert market validation.

05 /

Proven playbook for fast, focused growth

one company,
three ways to win

hero company

Agency Services, consulting, development, and sourcing for ambitious brands.

Hero sports

Wholesale, retail, and D2C sales support. Channel strategy and execution consulting.

hero labs

For building and launching our own category leaders, and working alongside partners to launch theirs.

Built. Tested. Proven.

hit hero

Baseball performance protection, MLB & global reach.

visit website

flyr

High-performance, quick to launch, perfect for facilites and sourcing for partners.

visit on amazon

honey hands

Performance grip products, market traction and validation.

coming soon

vizn

Sports eyewear innovation, athlete tested.

coming soon

A Proven Playbook that Drives In Runs

Discovery & Ideation

Market Analysis & Pricing Models

Brand Strategy & Product Design

Sourcing, Prototyping & Validation

Go-To-Market Execution

Continuous Testing & Growth

launch a product

build your brand

misc inquiries

info@herocompany.ca

privacy policy

terms of service

© copyright hero company 2025