Chips Performance
Custom training gear for the most infuential content creator in baseball
With 300K+ followers and major influence in the baseball world, Chips Performance needed products that matched their credibility. Hero Company sourced, designed, and developed a full line of branded training gear, then built the logistics and fulfillment backbone to get those products directly into the hands of their fans.
Services
Product Sourcing
Identified and secured suppliers for specialized training gear including plyo balls, workout bands, and gloves. Oversaw material compliance and quality standards across diverse product categories.
Product Prototyping & Development
Developed custom plyo balls with reinforced wall thickness, Kevlar training balls for long-term durability, pancake gloves for infield training, and arm care plyo balls engineered to support shoulder stability. Each product iterated and tested for performance in Chips Performance facilities.
Product Brand Design
Branded and packaged each product line under Chips Performance, aligning design with his digital presence and credibility as a baseball subject matter expert. Produced creative assets for his massive online audience and in-facility retail.
Logistics & Fulfillment
Designed and implemented a full fulfillment program to manage inventory, order flow, and shipping, ensuring smooth distribution to fans and facilities nationwide.
success
Delivered a diversified portfolio of Chips-branded training products, that aligned with their branding and vision
Products tested and validated inside Chips Performance facilities
Established a direct-to-consumer sales stream backed by Chips’ large digital following
Built a logistics and fulfillment system through dedicated wholesale partnerships to scale sales seamlessly
