THE NEW WAVE OF
SPORTS BRAND INNOVATION

THE NEW WAVE OF
SPORTS BRAND INNOVATION

THE NEW WAVE OF
SPORTS BRAND INNOVATION

Hero Company is your end-to-end partner for creating, sourcing, and launching breakthrough sports products

CLIENT PARTNERS

Turning your idea into market-ready sports products, fast.

Our unified approach to strategy, design, sourcing & product development cuts the handoffs and kills all the guesswork when launching a product.

Every Hero Company product is battle-tested with athletes, validated by experts, and built to win where legacy brands play it safe.

HERO is trusted by brands, creators, and retailers across all sports categories for sourcing, branding and development.

HERO is trusted by brands, creators, and retailers across all sports categories for sourcing, branding and development.

HERO is trusted by brands, creators, and retailers across all sports categories for sourcing, branding and development.

Core Capabilities

Core Capabilities

Core Capabilities

01

Product Branding

Products don’t sell on function alone. We shape the identity, story, and retail presence that makes your product stand out and move.

Naming & visual identity

Naming & visual identity

Market & ecosystem fit

Market & ecosystem fit

Packaging design & retail planogram fit

Packaging design & retail planogram fit

Copy, claims, and compliance reviews

Copy, claims, and compliance reviews

Photography, video & digital assets

Photography, video & digital assets

Amazon PDPs, A+ content, and Shopify builds

Amazon PDPs, A+ content, and Shopify builds

02

Product Development

From concept to shelves. We design, prototype, and refine until your product is ready for market, validated by data, tested by subject matter experts and built to perform

Product ideation

Product ideation

Concept framing and use-case definition

Concept framing and use-case definition

Industrial design and CAD Production

Industrial design and CAD Production

Material selection and spec development

Material selection and spec development

Rapid prototyping

Rapid prototyping

Iteration cycles with test feedback

Iteration cycles with test feedback

03

Product Sourcing

Right factory. Right cost. Right quality. We secure the supply chain and keep production clean so you can scale without setbacks.

Supplier discovery and audits

Supplier discovery and audits

RFQs, MOQs, and cost modeling

RFQs, MOQs, and cost modeling

Materials compliance and safety testing

Materials compliance and safety testing

Golden samples and approval cycles

Golden samples and approval cycles

Quality control and factory inspections

Quality control and factory inspections

Freight, customs, tariffs, and retail prep

Freight, customs, tariffs, and retail prep